Does Your Website Pass The Blink Test?
Have you ever visited a website and left it immediately? That website likely failed the Blink Test. Website visitors judge a website in a matter of seconds and determine if they want to stay and explore your website or leave. This is what we call “The Blink Test”, a pass or fail test that only takes about 3-5 seconds.
You are probably wondering how you can captivate someone’s attention in such a short amount of time. A lot of careful planning and judgement calls go into designing the pages of a website to ensure that users will find the content helpful, relevant, and want to take action.
We understand that trying to capture someone’s attention can be a daunting task, and that is why we’ve compiled a list of 5 simple site changes so that your website passes the blink test.
5 Simple Site Changes to Pass the Blink Test
1) Ensure your website has a fast load time
Does your website take more than 2 seconds to load all its content? If so, it’s likely a user will leave. Sounds insane right? In fact, 1 in 4 site visitors would abandon a website that took longer than 4 seconds to load, and Google recommends that a website loads in under two seconds to keep users interested.
Some ways in which you can ensure your website is loading quickly is to compress all of your images and use the proper file type for each type of image. Having large file sizes on your website is one of the biggest reasons your page may be loading slowly.
For highly detailed images, you’ll want to use a JPEG file. For icons and transparent graphics, PNG files typically work best. You can compress these file types to ensure that the size is not too large for your website.
With tools like Google’s PageSpeed Insights, you can easily check the speed of your website to determine if it is loading fast enough.
2) Invest in the visual appeal of your site
The appearance of your website plays an important role in capturing visitors’ attention. You want to ensure that the content is easy to consume and attractive. You’ll want to use high-quality imagery that relates to the content of your website, as well as easily digestible text information. It’s important to lay your text out in a way that users can scan the content to find exactly what they are looking for, as well as understand what you are trying to communicate at a glance.
Do use short headers and break your content into digestible paragraphs- the last thing a user wants to see when they visit your page is a huge block of text that they must read through to find what they are looking for.
3) Provide intuitive navigation
Knowing where to find content on a website provides a great user experience! If it takes a user a long time to find what they are looking for on your website, it is likely they will get frustrated and leave your website. Be sure that your menu is displayed prominently and that the navigation labels are consistent with the page content. For example, you should name your Services page “Services” or “Our Services” and not “Browse” as that leaves room for ambiguity.
When designing the layout of your website, ask a friend or colleague to test out the site and ask for their feedback regarding finding content and their overall user experience. Be sure to note any areas where they got stuck or lost and clear those up to create a clear path for your site visitors.
4) Use the inverted pyramid approach for displaying content
What we mean by this is to put the most important information that you want visitors to see at the top of the page. The top of your page is what a user will see first, so it’s important to provide relevant and important content first. As a user scrolls down a page, they are likely searching for more details so that is where you can add information such as product specifications and reviews.
5) Create a responsive design
Your site may look great on the desktop computer you designed it on, but does that translate well to a mobile phone? As of 2020, more than 50% of all internet traffic comes from mobile devices and smartphones. Creating a responsive website is critical to ensure that users can consume your content no matter what device they are using. The last thing you want is for your content to show up too big or too small or be missing altogether when viewed on a mobile device or tablet.