What is Mobile Marketing?
I was shopping around in stores for a new microphone, but I couldn’t find any that matched my quality expectations or my price range. I continued my search online and within minutes, I saw the perfect microphone in an ad. That’s the power of mobile marketing, it uses your mobile device to advertise to your audience, it’s an effective method if implemented well. To launch a successful mobile marketing campaign, you need to understand your consumer, design your mobile platform around that consumer and use the right mobile marketing strategy to effectively target your consumer base. This can include emails, SMS (short message service, or text messaging), MMS (multimedia messaging services), voice mail, social media trends, app-based marketing, QR codes, and much more.
Why Should You Care About Mobile Marketing?
How many times have you been browsing the internet, when an ad promised a good deal that sparked your interest? Did you end up buying that product you didn’t need? That’s the power of marketing, mobile marketing makes that happen anywhere, and everywhere.
Mobile users are exposed to multiple advertisements across social media platforms and in search engines in a single browsing session. If you’re unsure about what social media platforms to use, download our Free Whitepaper that educates you with statistics and usability.
Niche Market Targeting
Got a product or service that caters to a specific audience? No problem, it’s easier to target niche markets with product advertisements. Companies have the power to notify consumers directly, with affordable pricing; allowing consumers to find the products or services they are looking for with ease.
Have you ever bought something that wasn’t to your satisfaction? It’s a common occurrence, and the first thing consumers do is go online to complain.
Mobile apps make it easier to receive feedback quickly and address any concerns your consumers might have. Feedback and reviews are sent instantly, which benefits both you and your potential consumers.
Mobile devices are, well, mobile. They are with your consumers every day, which means you can target them with deals and advertisements anytime throughout the day.
This provides the advantage to e-shoppers who can purchase from your store at any point in the day. This is really convenient as consumers tend to shop impulsively, I know I’m guilty of impulse buying!
A Large Market Audience
Ask yourself who do you know that has a cell phone? Now ask who doesn’t, that’s a bit harder to answer, isn’t it? Everyone has a cell phone in this day and age! The amount of consumers using mobile is huge, and it’s only getting bigger. It’s the fastest-growing market, and it has been for quite some time. It’s only a matter of time before everyone owns a phone.
Would you rather use an app or visit a mobile website? according to statistics by nelson, 89% of consumers prefer mobile apps as opposed to 11% who use mobile websites. This alone should change your mind if you’re undecided about investing in a mobile app! A huge 89% of YOUR consumers would rather use an app than your standard mobile website.
Are you considering an app?
There is a lot of planning and strategy when building an app. If you’re considering taking this next step, expect a lot of research. Luckily for you, we have an article that can help you evaluate your business plan and processes to see if an app development strategy is the right choice for your company.