AlphaKOR Group

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AlphaKOR can increase revenue with digital marketing, decrease expense with IT services, and increase efficiency with custom software and platforms.

From the President’s Desk

AlphaKOR Group / From the President’s Desk (Page 20)

This image from Gaping Art inspired this week's topic: Sometimes we get caught up in the metrics. We track stuff and make reports and not sure why. Stop and ask yourself: What are we measuring? What do the results mean? You may find some of these metrics no longer apply and have no relevance to what your goals are. How Do You Measure Business Opportunities? Well the first step is define what an opportunity looks like.  The qualification stage can be challenging and yet it...

From time to time, it is a good idea to stop and take a look at how much or how little is on your plate. With all the year-end milestones, holidays, happy new years and new years' resolution clichés, this is the ideal time to ask yourself "How full is your plate?" My plate always seems to be too full and it is my own fault. I wish I could blame someone or something and have accepted it as my own...

Enjoy your holidays!  Here's to wishing everyone some time to unwind, unplug and enjoy some leisure time. This is the time to spend with family, friends and with those you care the most about. We spent Christmas Eve together as a family. This year, my brother Rick hosted the Abbruzzese' and only one nephew could not make it. It was a great family time where we ate, chatted, laughed and played some games. Then we ate a little bit more of...

This week's topic is a very special one for me.  On Saturday night we had our company holiday dinner with our Team and our significant others. Traditionally, the Team purchases the 4 Partners individual gifts catering to each of us, which are not necessary. Well this year, the Partners were in for a very special surprise. The 4 Partners were called up to the front and were each given a gift bag. We were informed to open our gift bags at...

What do you find makes a presentation fun? The last several presentations I did included the standard PowerPoint deck and I found the number of slides and content just was not the right fit for the audience. It felt right to skim some slides quickly and to skip other slides altogether. During the last two presentations, I abandoned the script and the slide deck and just went with the flow. The reaction from the audience was positive, they were more interactive and...

Why is it important to give back to the community? Our community supports us in our careers, our businesses, our families and as we grow as individuals. So, in my mind, the question should be: Am I doing enough to support the community that has supported me? Last week, 12 AlphaKORians agreed to volunteer to prepare and serve lunch at the Downtown Mission. It was a very humbling and eye-opening experience, to say the least. 230 people from our community came...

Here are some things I find that can help you stay focused. Lists Do you have lists that you create every day and check off items as you complete them? I am known for my lists. Everything goes on a list in either First in First out (FIFO) sequence or in order of priority depending on the nature of the item. I have a daily list, a list to do at home, on the weekend and a personal list. Lists help you stay...

I deserve to earn a great income Being a top producer goes hand-in-hand with earning a great income, yet it does not have to always be about money. Sometimes it could be about giving back to the community and making a difference which defines you as a top producer. Prospects need my product, service or solution Well if you do not believe your prospects need your solutions, then neither will your prospects. This shows you need to be confident and not arrogant. When...

This week we revisit this topic from a few years ago about effective listening. Thanks for the suggestion and keep sending your feedback. I sometimes catch myself asking someone their name right after I'm introduced - was I really focused and listening? Here are some tips on enhancing your listening skills. Feel free to share your good and not so good experiences. Don't think about your response while the other person is talking. Ever notice as soon as the speaker is finished talking,...

How are you and your team embracing social media? There are so many tools to choose from and it can be information overload. Where do you begin or how do you adjust your current strategy? How do you decide which channels to use? Step back and think about what your goals are. Who is your target audience? What is your message?   What do you and your brand want to be known as? Here is my strategy I'd like to share with you. It...