Summary
The objective of the company re-brand is to create a modern and feminine brand identity that separates Queen of Clean from other cleaning service providers. The brand should reflect a sense of professionalism, reliability, and consistency appealing primarily to female customers. The design should be modern, clean, and approachable while maintaining a sense of elegance and sophistication usually found in luxury aesthetic products.
Services:Web Design, Graphic Design, Product Photography (for website) SEO
Strategy
The Challenge
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
The Process
Your content goes here. Edit or remove this text inline or in the module Content settings. You can also style every aspect of this content in the module Design settings and even apply custom CSS to this text in the module Advanced settings.
The Solution
The Queen of Clean logo is a combination of typical motifs pulled from the beauty and aesthetics industry and canonical branding elements of the parent company Ambassador Building Maintenance. The crown icon is a derivative of “Queen” blended with the uppermost section of a maple leaf (the icon found in Ambassador Building Maintenance’s logo). The primary colour of the brand is “Sage Green” as it embodies cleanliness and mindfulness while maintaining a state of sophistication that brings the whole design together.
Results
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nullam nunc enim, bibendum sed tincidunt eu, lobortis vel turpis. Proin gravida euismod dui et ultricies. Aliquam ac dolor at mi viverra congue sed vel dui. Proin quis ex tellus. Curabitur cursus arcu purus, sit amet cursus lectus venenatis ac. Ut eu lobortis enim. Interdum et malesuada fames ac ante ipsum primis in faucibus. Proin nibh metus, venenatis vitae pharetra aliquet, finibus ut mauris. Donec ultrices enim quis orci fermentum scelerisque. Sed bibendum porta diam, vitae imperdiet diam porta in. Vestibulum eu viverra ante. Proin vel maximus nunc. Nulla dictum interdum magna vel maximus. Nullam quis diam nulla. Morbi egestas dapibus nulla sed laoreet. Ut quis aliquam lectus.