Does it seem harder to reach your customers through your organic channels? It’s time for your business to take advantage of the targeted advertising tools that social media platforms and Google offer. These paid advertising campaigns can return sales, leads, interest, awareness, or whatever measurable target you have in mind to measure your return on investment.
Increase Your Brand Awareness
Paid advertising will increase your business’s reach with the people that matter most: your consumer market. The consumer journey starts with brand awareness and paid advertising is an excellent means of creating that first touch point.
Show Your Customers What Matters
Paid advertising gives you the ability to highlight a specific product/service that provides the most value. Provide this showcase to the customer it is intended for.
We Provide the Results and Reports
Paid advertising produces attributable analytics to help you understand if the campaign worked as intended and how the advertising can be improved.
We Will Help Build Your Target Market
AlphaKOR Group will work in tandem to create your ideal target market for paid advertising. This selection will include platform(s) selection, demographic traits, interests, and more.
We Will Build Your Ad Creative
AlphaKOR Group will develop optimized content for your paid advertising. Depending on the platform(s) selection for the campaign, this could include written, imagery, video, and more.
We Are Always Looking for Improvements
AlphaKOR Group will provide detailed reporting on the results returned from the goal-based advertising campaign. These reports will be utilized for future advertising efforts.
Platforms for Paid Advertising Campaigns
- Facebook & Instagram
- Google Search
- YouTube & Display
- LinkedIn B2B Advertising
- More Advertising Platforms
The Facebook (Meta) Business Suite allows for companies to advertise on Facebook and Instagram. Media allowed includes images, video, carousel ads, story ads, and more. Facebook and Instagram are particularly effective at generating awareness, engagement, and leads for your business.
Google Search gives businesses the opportunity to jump to the very top of search results without putting in the time and effort organically. This is particularly effective at reaching your customer at their time of need.
The Google Display Network (which includes more than 2 million websites) and YouTube are excellent means of rapidly increasing your brand awaress. The wide-spread reach capabilities of these platforms are optimized to reach a large audience as quickly as possible.
LinkedIn is considered the professional’s social media on the internet and is essentially the world’s resume database. There is no better platform to use when trying to sell your B2B solution. Business-related targeting capabilities, inbox ads, and lead generation are just a few benefits of the LinkedIn platform.
Additional advertising opportunities include Twitter, Snapchat, Reddit, Pinterest, and more!
We Would Love to Market Your Business
AlphaKOR Group is proud to have worked with numerous businesses all across Windsor-Essex County. This means we have experience deploying successful Digital Marketing projects in a wide range of verticals. We have the experience, personnel, and technology to provide exceptional digital marketing solutions to every industry.
Professional Website Services
Facebook + Instagram
Professional Social Media Services
Professional Search Engine Services
Professional B2B Marketing
Professional Design Services
Your Questions About Paid Advertising
How Long Does it Take to See Results?
The time it takes to reach your goal will be dependent on the goal you intend to achieve. The AlphaKOR Marketing Team will provide predicted timelines based on what your tangible goal is and the steps it will take to obtain.
How Much Budget Do I Need for Paid Ads?
Your optimized budget should be determined from the culmination of many factors. This includes but is not limited to your audience, goals, platform, and quality of content.
Does my Campaign Goal Need to be Online?
No! Some examples of offline conversions that our clients can target include in-store sales & visits, phone calls, and event attendance. Paid online campaigns are one step within your customer’s entire journey.
Which Platform Will Achieve my Goals?
There is not an all-in-one answer for which platform (Facebook, Google, LinkedIn, etc.) is best for your tangible goals. That decision is based on where you currently exist, your target market, ad features and more!
Schedule a Meeting with AlphaKOR
When an AlphaKORian is assigned to help you market your business, no stone gets left unturned. You will have a comprehensive understanding of how you can market your business to reach your goals, at your budget allowance.
Social Media Management
Social media is an excellent communication tool to keep your clients, customers, staff, and stakeholders in the know about all aspects of your business. Our monthly calendars ensure your messaging is consistent.
WordPress for Business
AlphaKOR’s professional WordPress design for businesses will give your brand the online identity it deserves. Our sites are responsive, easy-to-use, and secure from SPAM and attacks.
Looking for content that represents your brand? AlphaKOR will create tailored content that suits your brand needs and image. This includes documents, presentations, business cards, and more.