Organic Grass-Fed Beef
To reach the goals of Pureland America, AlphaKOR created a website based on four key strategic pillars: design, functionality, build & content.
AlphaKOR ensured a strong brand identity throughout the entirety of the web development process with the use of organic farm/beef product imagery, sans-serif font(s), Pureland America logo(s) and packaging, reputable brand voice, and green colors.
AlphaKOR integrated a sitemap allowing Pureland America to have all information desired while not sacrificing ease of navigation for both mobile and desktop visitors. Each aspect of the site’s dichotomy is there for a purpose, ensuring a value-driven proposition to whoever visits the site. Navigation used: The Story, The Product, For Retailers, Learn More, Contact Us.
AlphaKOR considered all aspects of the site build throughout development; including site speed, SEO integration, anti-virus protection, and reliability.
AlphaKOR generated each content piece with its intended beef consumer or wholesale retailer in mind while giving Pureland America an easy way to continually update the site with additional content moving forward. It was important to us that we deliver quality content that is on par with the Pureland America grass-fed product.