loader image
1 (833) 944 6009

R&B WINE IMPORTS

Bringing Quality Wines Across The US From Family-Owned Wineries

About

 

R&B Wine Imports work with family-owned wineries from Italy, Chile, and Argentina.

Their goal is to introduce award-winning wines across the US while supporting hard-working families.

When you indulge in wine from R&B Wine Imports your experience will reflect the passion that the creators feel for their craft.

Goals

Online Presence

Create an online presence of the brand with wholesale retailers

User Experience

Create a stronger user experience for wholesalers who wish to learn more about the wines R&B offers

U
Brand Awareness

Increase awareness of family-owned companies in Italy, Chile and Argentina

Brand Identity

Design a strong visual representation of the brand identity and product catalog

T
Online Visibility

Integrate a SEO strategy to increase online visibility & value of the site

Strategy

To reach the goals of R&B Wine Distributors, AlphaKOR created a website based on four key strategic pillars: design, functionality, build & content.

l

Design

AlphaKOR ensured a strong brand identity throughout the entirety of the web development process combining imagery, display fonts, and colour to create a single cohesive personality throughout the website. With the use of lifestyle imagery, wine stain decorations, and wine product imagery we were able to capture the visual passion the family-owned winery employees have for their craft. A bold cursive display font and a sans-serif copy font create interest in contrast to the exciting imagery while maintaining a minimalist design. A bold wine red colour contrasts beautifully with the white background and charcoal text, drawing visual attention with purpose.

Functionality

 AlphaKOR integrated a sitemap allowing R&B Wine Imports to have all information desired while not sacrificing ease of navigation for both mobile and desktop visitors. Each aspect of the site’s dichotomy is there for a purpose, ensuring a value-driven proposition to whoever visits the site. Navigation used: About Us, Wineries, Distributors, Awards, Contact Us.

Build

AlphaKOR considered all aspects of the site build throughout development; including site speed, SEO integration, anti-virus protection, and reliability. We built R&B Wine Imports to be fully responsive with desktop, tablet, and mobile viewing options. We built this site for the ease of the wholesale purchaser, ensuring the user interface was an easy and smooth experience.

Content

AlphaKOR generated each content piece with its intended wholesale retailer in mind while giving R&B Wine Imports an easy way to continually update the site with additional content moving forward. It was important to us that we deliver quality content that is on par with the family-owned wineries R&B Wine Imports represents.

Check It Out

R&B Wine Imports now has an online presence that properly represents who they are, what they do, and why they do it. It was a pleasure collaborating with them to bring www.rbwineimports.com to life!