To reach the goals of Not Your Sugar Mamas, AlphaKOR created a website based on four key strategic pillars: design, functionality, build & content.
Design: AlphaKOR ensured a strong brand identity throughout the entirety of the web development process with the use of organic, fair trade chocolate product imagery, sans-serif font(s), Not Your Sugar Mamas logo(s) and packaging, reputable brand voice and the pink and chocolate brown brand colors.
Functionality: AlphaKOR integrated a sitemap allowing Not Your Sugar Mamas to have all information desired while not sacrificing ease of navigation for both mobile and desktop visitors. Each aspect of the site’s dichotomy is there for a purpose, ensuring a value driven proposition to whomever visits the site. Navigation used: Shop, About, Cookbook, Chocolate Superfood, Where to buy, Follow.
Build: AlphaKOR considered all aspects of the site build throughout development; including: site speed, SEO integration, anti-virus protection and reliability. AlphaKOR invested in top of the line Ecommerce functionality for an easy, user friendly purchase experience.
Content: AlphaKOR generated each content piece with its intended chocolate consumer or wholesale retailer in mind, while giving Not Your Sugar Mamas an easy way to continually update the site with additional content moving forward. It was important to us that we deliver quality content that is on par with the Not Your Sugar Mamas Organic, fair trade product.
Not Your Sugar Mamas now has an online presence that properly represents who they are, what they do and why they do it. It was a pleasure collaborating with them to bring notyoursugarmamas.com to life!