To reach the goals of R&B Wine Distributors, AlphaKOR created a website based on four key strategic pillars: design, functionality, build & content.
Design: AlphaKOR ensured a strong brand identity throughout the entirety of the web development process combining imagery, display fonts, and colour to create a single cohesive personality throughout the website. With the use of lifestyle imagery, wine stain decorations, and wine product imagery we were able to capture the visual passion the family-owned winery employees have for their craft. A bold cursive display font and a sans-serif copy font create interest in contrast to the exciting imagery while maintaining a minimalist design. A bold wine red colour contrasts beautifully with the white background and charcoal text, drawing visual attention with purpose.
Functionality: AlphaKOR integrated a sitemap allowing R&B Wine Imports to have all information desired while not sacrificing ease of navigation for both mobile and desktop visitors. Each aspect of the site’s dichotomy is there for a purpose, ensuring a value driven proposition to whomever visits the site. Navigation used: About Us, Wineries, Distributors, Awards, Contact Us.
Build: AlphaKOR considered all aspects of the site build throughout development; including site speed, SEO integration, anti-virus protection, and reliability. We built R&B Wine Imports to be fully responsive with desktop, tablet, and mobile viewing options. We built this site for the ease of the wholesale purchaser, ensuring user interface was an easy and smooth experience.
Content: AlphaKOR generated each content piece with its intended wholesale retailer in mind while giving R&B Wine Imports an easy way to continually update the site with additional content moving forward. It was important to us that we deliver quality content that is on par with the family-owned wineries R&B Wine Imports respresents.
R&B Wine Imports now has an online presence that properly represents who they are, what they do and why they do it. It was a pleasure collaborating with them to bring www.rbwineimports.com to life!